EnglishCommunicationforColleges

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1、English&Communicationfor Colleges Review of Chapter 5 Business Letters Business letters are used to send written messages to persons outside an organization.Letters are also used to send formal written messages to employees within an organization.Business letters are considered to be more formal tha

2、n memos.商務信函用來向公司以外的人傳達書面信息。信函也可以在公司內部的員工之間傳達正式的書面信息。商務信函比備忘錄更正式Letter orders A letter can be written in direct order or indirect order,depending on whether the message is neutral,positive or negative.Direct order is used in neutral and positive messages.Indirect order is used in negative and persua

3、sive messages.信函可采用直接順序或間接順序，取決于信息是中性、積極還是消極。中性和積極信息采用直接順序直接順序，消極和說服性信息采用間接順序間接順序。Letter parts standard parts 標準組成部分 optional parts 備選部分standard parts The standard parts of a business letter are the dateline,letter address,salutation,body,complimentary close,signature block and reference initials.商務

4、信函的標準組成部分有日期，地址，問候語，正文，結尾敬辭，簽名和打字員姓名縮寫。optional parts A business letter also may include these optional parts:attention line,subject line,company name in signature block,enclosure notation,copy notation,postscript and second-page heading.一封商務信函還可以有以下這些備選部分：指明收信人，主題，簽名檔處的公司名，附件，抄送，附注，第二頁抬頭。Business l

5、etter formats Like memos,business letters may be prepared in different formats.The three basic letter formats are block,modified block and simplified block.和備忘錄一樣，商務信函也許會呈現不同的格式。三種基本格式是：齊頭式，改良齊頭式，改良齊頭式齊頭式和簡化齊頭式簡化齊頭式。Addressing EnvelopesReturn AddressStampAddressRemarksRemarks（備注）（備注）:1.Private 私人信 2

6、.Confidential機密信 3.Registered 掛號郵件 4.Express快遞郵件 5.Ordinary Mail平信 6.Immediate(Urgent)急件 7.Printed Matter印刷品 8.Sample樣品 There are several types of letters with neutral and positive messages.Routine requests and claims are letters with neutral messages.Orders,positive responses to a request,friendshi

7、p letters and acknowledgment letters are letters with positive messages.日常請求和索賠是含有中性信息的信函中性信息的信函。訂購信，肯定答復請求，友誼信和感謝信是含有積極信息的信函積極信息的信函。Planning and organizing letters with negative messages 1.Begin with a neutral opening.2.Reasons for the negative message.3.The negative message.4.The closing.小練習 Which

8、 of the following would be the best beginning for an acknowledgment?A.Thank you for your order.Your business is sincerely appreciated.B.Here at ABC Company,we sincerely appreciate your business.C.Your letter came to me today.D.I received your order for 15 speaker sets.Key A小練習 True or False 1.The di

9、rect-indirect order is best when the writer has both positive and negative messages to communicate.True 2.For the reasons of the negative message to be effective,they must be sender-oriented.False Chapter 6Writing Reports6.1 Planning Reports 計劃寫報告計劃寫報告 根據其類型、目的和格式不同，報告可以分為各種不同的類型。本節的學習目標是：1根據報告的類型、目

10、的和格式區分各種報告。2了解計劃報告的步驟。3了解數據、結論和建議的區別。Types of reports definition A report is a document that provides the facts about a specific situation or problem for consideration.報告是描述事實或分析問題的文件。The two styles of reports are formal and informal.Formal reports generally are long,analytical and impersonal.Inform

11、al reports are shorter than formal reports and are written in a less formal style.報告可以分為正式報告正式報告與非正式報告非正式報告。正式報告通常較長，具有分析性，用語客觀。正式報告通常較長，具有分析性，用語客觀。公司向股東或政府做的年度報告就是正式報告。另一個例子是對外的建議書，這是向公司以外的人分析問題和提供建議的一種正式報告。非正式報告比正式報告要短，且沒有那么正式。非正式報告比正式報告要短，且沒有那么正式。銷售報告和對內建議書是非正式報告的兩個例子。With regard to the purpose,r

12、eports can be informational or analytical.Informational reports present information(facts),so they include very little analysis.Analytical reports analyze problems,present facts,draw conclusions and make recommendations.報告根據目的可分為信息報告信息報告和分析報告分析報告。信息報告信息報告主要陳述信息或事實，因此幾乎沒有分析。銀行經理也許會讓出納主管提供一份關于日訂單銷售所得資

13、金的平均數值，這樣的報告就是信息報告。分析報告分析報告主要分析問題，陳列事實，得出結論，最后做出建議。分析報告往往既要陳述事實又要提供解決問題的方案。With regard to the format,informal reports can be written in several different formats,including memo,letter and manuscript formats.Formal reports are longer and more complex than informal reports,so they are written in manus

14、cript format.根據格式，非正式報告可分為備忘錄、信函、手冊報告等幾種。正式報告更長也更復雜，因此往往采取手冊的格式。Planning a report When planning a report,you should:(1)identify the problem to be studied and the objective of the report;確定調查的問題和寫報告的目的；(2)decide on areas to investigate;確定調查領域；(3)determine the scope to decide what will be included and

15、 excluded;確定范圍，即要涉及哪些內容以及不涉及哪些內容；(4)plan the research by developing a schedule and budget;制定時間進程表和資金預算，給調研做計劃；(5)develop a preliminary outline,which may differ from the final outline;制定初步綱要，也許與定稿會有出入；(6)collect the data through primary or secondary research;通過一手調研或二手調研積累數據；(7)analyze data,draw concl

16、usions and make recommendations.分析數據，得出結論，給出建議。The outline of a report The outline for an informational report can be arranged in one of the five ways:1.Chronological order.按時間排序按時間排序 2.Order of importance.按重要性排序按重要性排序 3.Logical sequence.按邏輯順序按邏輯順序 4.Category.分類排序分類排序 5.Geographical order.按地區排序按地區排序

17、 The outline for analytical reports When outlining analytical reports,you can use a hypothesis,which is a possible cause or explanation of the problem.Or you can use alternative solutions to a problem.分析報告的綱要可采用假設假設，也就是對一個問題做出可能性的原因或解釋?；蛘呖梢粤谐鎏娲越鉀Q辦法。outline formats The preliminary outline follows ei

18、ther the topical format or the discussion format.In a topical outline,headings describe in a few words the topics you have investigated.A discussion outline provides more information about the topics and the subtopics.初步綱要可以采用主題格式或討論格式。在主題主題綱要綱要中，陳列出來的每個主題用幾個詞概括。在討論綱要討論綱要中則給出關于主題和次主題的更多信息。Data,concl

19、usions and recommendations Data Two kinds of data are available,primary and secondary.primary research secondary research 報告的調研可以采用兩種數據，一手調研和二手調研所獲得的數據。Primary research involves gathering fresh,new data by talking with experts,customers or suppliers,and observing an experiment.一手調研一手調研通過和專家、顧客或生產商談話

20、、觀察實驗等方式取得新鮮數據。Secondary research involves locating data that already has been gathered and reported in,for example,books,periodicals,reports,online sources and so on.二手調研二手調研主要是在書籍、期刊、報告、網上資源等地方收集已有的數據。Analyze Data Once you have the data,look for logical links between facts and figures.一旦擁有了這些數據，你需

21、要尋找事實與數據之間的合理關聯性。Draw Conclusions After analyzing the data,you may arrive at a conclusion,an opinion based on interpretation of data.分析數據以后，你可能會基于數據解析得出一個結論或是觀點。Make recommendations Then,you may want to include recommendations in a report,which offers suggestions of what should be done.然后，你可以給出建議，來幫

22、助解決從中得出的問題。小練習 Which of the following should be part of an informational report?A.facts B.conclusions C.recommendations D.all of the above Key D6.2 Writing Informal Reports 撰寫非正式報告撰寫非正式報告 大多數商務報告都是非正式報告，它們或者陳述信息，或者分析問題。在本節里，我們將來學習如何撰寫非正式報告。本節的學習目標是：1了解在組織非正式報告的時候，何時使用直接順序，何時使用間接順序。2了解個人與非個人的寫作風格。3列出

23、非正式報告的組成部分。4解釋什么時候采用信函、備忘錄或手冊的格式撰寫非正式報告。Organizing an informal report Most business reports are informal reports.大多數商務報告都是非正式報告非正式報告，有著以下兩個目的之一，陳述信息或分析問題。非正式報告可以以直接或間接順序來組織。direct order If the report is routine or if you expect the reader to respond favorably,use the direct order and present the mai

24、n idea first.The format is:introduction,main idea,findings and supporting details,closing.如果是日常報告，或者你認為讀者會有積極反應，采用直接順序，先說主題。采用直接順序的報告格式是：介紹，主題，調查結果和補充細節，結尾。indirect order Use indirect order when you expect an unfavorable response or then the receiver may need persuasion to accept the main idea.The f

25、ormat is:introduction,findings and supporting details,main idea and closing.當你認為讀者會給出消極反饋，或者需要說服讀者接受主題的時候，采用間接順序組織報告。采用間接順序的報告格式是：介紹，調查結果和補充細節，主題，結尾。Informal reports usually are written in a relative personal style,using any pronoun you choose.A report written in an impersonal style sounds more obje

26、ctive than a report written in a personal style.非正式報告往往以個人的態度撰寫，可以使用各種人稱。采用非個人的寫作風格，聽起來更加客觀一些。如果你的報告里的問題很嚴肅，或者要上呈到高管手中，也許你會需要讓它顯得更正式一些。這樣的話，你最好使用一些非個人的表達，盡量少用第一或第二人稱。Formatting informal reports Informal reports have three main parts:1.opening(the introduction)2.body(findings and supporting details)3

27、.closing.1.開頭（介紹）2.正文（調研結果和補充細節）3.結尾。The length of the opening will vary according to the purpose of the report.For a brief memo report,the opening might be only a subject line.開頭開頭長度會隨報告的目的而變化。對于備忘錄式的簡報來說，開頭可能僅僅是主題那一欄。The body of a report includes the findings and supporting details that resulted f

28、rom the research.報告正文正文是基于調查所得出的結論和補充細節。The closing of a report is important because it is the final opportunity to leave an impression on the reader.Often the main idea is emphasized in this last section.報告結尾結尾很重要，因為這是給讀者留下深刻印象的最后機會。往往在結尾要重新強調主題。Letter reports 信函式報告 External reports,those written f

29、or people outside the organization,often are written in letter format.These reports are called letter reports.In general,an informal report written in letter format should be five pages or less.Memo reports 備忘錄式報告 A memo report is a short internal report,which is sent to others within the organizati

30、on,and is written in memo format.Manuscript reports 手冊式報告 Manuscript reports are short reports written in manuscript format and are usually longer than memo or letter reports but shorter than formal reports.手冊式報告是以手冊的方式撰寫的短篇報告，往往比備忘錄或信函報告長，但比正式報告短。對內建議書(internal proposals)就是常見的手冊式報告。6.3 Writing Form

31、al Reports 撰寫正式報告撰寫正式報告 正式報告比非正式報告更復雜更長，往往在呈遞給公司高管的時候使用。本節的學習目標是：1了解何時使用正式報告。2了解正式報告的基本組成部分和補充組成部分。Organizing a formal report Formal reports are more complex and longer than informal reports.It may be used when writing to the top management of an organization.正式報告比非正式報告更復雜更長，往往在呈遞給公司高管的時候使用。Formal i

32、nformational reports usually follow the direct order because they contain information that readers expect.正式的信息報告往往采用直接順序直接順序，因為他們所提供的信息正是讀者想要的。Formal analytical reports may be organized in the direct or indirect order,because some of them may receive a favorable response while others may not.正式的分析報

33、告既可以采用直接順序，也可以采用間接順序，因為有些讀者會給出積極反饋，而有的則會給出消極反饋。Parts of a formal report A formal report has three major parts:preliminary parts body supplementary parts.正式報告有三個主要構成部分：初步的部分，正文，補充組成部分。preliminary parts In preliminary parts,there are often letter of transmittal,title page,table of contents,executive s

34、ummary(abstract).初步的部分包括：送文函，抬頭，目錄，摘要。body In the body,there are introduction,findings and analysis,summary,conclusions and recommendations.正文包括：介紹，調研結果和分析，總結，結論，建議。supplementary parts.In supplementary parts are bibliography and appendix.補充組成部分包括：參考文獻，附件。小練習 Which of the following is a supplementary

35、 part of a formal report?A.executive abstract B.bibliography C.table of contents D.all of the above.Formatting formal reports margins 頁邊空白頁邊空白spacing 行距行距heading 標題標題Visual aids Most formal reports and many informal reports include visual aids,graphics such as charts,graphs,tables and illustrations that help the reader understand and interpret the written information.大多數正式報告和許多非正式報告使用到了視覺輔助工具，即曲線圖、柱形圖、表格、插畫等圖形解析，這有助于讀者更好地理解和詮釋文字信息。Thank you for listening!