The workshop, which targets city administrations from across the EU and beyond with an interest in developing and implementing successful sustainable urban transport policies, will explore best-practice communications examples in five primary areas:

- Target audience mapping: Researching, defining and prioritising precise target audiences.
- Branding: Mobility measures that have a brand identity.
- Collateral material: Effective use of posters, leaflets, gadgets, giveaways.
- Events: Events for external audiences such as the public, the media, or other external stakeholders.
- Media Relations: Successful press releases, media interviews, placement of feature stories.